Mavin records has partnered with UMG, Mavin records is a indigenous record label in Nigeria visioneered by Don jazzy , after the dissolution of Mo' Hits in 2012 which was jointly owned by don jazzy and d'banj, the label was rebranded and given the name mavin records
Mavin records formerly known has mo’ hits has hit a milestone in the entertainment industry home and abroad after partnering a deal with international music company called UMG( universal music group).
in a brief official statement made on the Mavin records official social media page on twitter
Dear Mavin Family,
We are thrilled to announce that Mavin Records has partnered with Universal Music Group, marking a new chapter in our journey.
This partnership is a milestone that recognizes our collective talent and hard work, aiming to elevate African music on the global stage.
Our collaboration with UMG will bring more music, innovation, and opportunities, allowing us to showcase African talent worldwide.
While we embark on this exciting new path, our core mission and values will remain intact, ensuring that the essence of Mavin and our commitment to pushing musical boundaries continue to thrive.
This step forward is a testament to the dedication of our artists, staff, and, importantly, you, our fans, whose unwavering support has been instrumental in reaching this moment.
Together, we look forward to making history, breaking more records, and building a lasting legacy.
Thank you for your continued belief in us. Here’s to our bright future together.
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Not much information about the partnership was released but billboards.com reported october 2023 that mavin records was seeking an investment sale between $125-$150 million for partnership and $200 million for outright sale last year with Universal music group as top bidders.
Mavin records has recorded major Afrobeats awards with its artists like rema, Ayra starr, ladipoe, crayon, Jonny drille and others. The deal is set to be completed in the third quarter of the year 2024 pending regulatory approval.
As part of the partnership Michael Collins Ajereh known as Don jazzy is to remain the CEO of mavin records while Tega Oghenejobo will continue to head the label.
The investment aims to fuel Mavin’s global expansion, as stated in a press release. It will primarily support Mavin’s Artist Academy, dedicated to developing musical and performance talents, and its executive leadership team, focused on cultivating future African leaders in the music industry.
